presidents award

 Wilson Motors wins the Prestigious Toyota President’s Award

WINNER OF AWARD FOR SIXTH TIME. 1989, 2008, 2009, 2011, 2012, 2013.

March 2014

Every year, Toyota Motor Sales, USA honors their outstanding dealerships with the prestigious President's Award. It is the highest honor that can be achieved by a Toyota dealership. In order to qualify as a President’s Award winner, Toyota dealerships must excel in a number of different categories, including Sales Satisfaction, Service Satisfaction, Market Share Attainment, Vehicle Delivery Excellence and Employee Training & Certification. Dealerships must meet or exceed the standard in all areas of dealership performance in order to qualify for this award. Dealerships that meet the requirements in all categories receive name badge recognition at all dealer events, national recognition, and more.


Wilson Toyota Scion met all of the requirements for the award this year and is a 6 time recipient, having won the award the last three years straight. Additionally, Wilson Motors is one of only three dealers North of Safeco Field to win the award this year.

The goal is to help ensure that customers are satisfied not only at the time of purchase, but as long as they own their vehicle. Offering top quality cars and trucks is, of course, the first step - but only the beginning. Toyota dealerships strive to match the quality of products with the finest service in the industry.

“If the dealership doesn’t meet the requirements, they are not eligible for the award,” Rick Wilson, Principal, said. “My hat is off to everyone here at the dealership because their efforts in all the departments won us this award.”

“We have won this award 6 times with 3 now in a row” Julian Greening, Wilson Toyota General Manager said. “It is a great honor and coincides with our goal of being the best on a local and national scale. Plus showcases that you can get a great deal AND great service within Bellingham’s local market.”

One of Wilson Toyota's primary goals is to emphasize the entire ownership experience by ensuring that customers are satisfied not only at the time of their purchase, but for the remainder of their time with their vehicle. “We make mistakes and are not perfect” says Greening. “However, we do our best to continually improve and to be accountable with every customer. They are our lifeline.”

"It’s an honor to have been selected for this prestigious award," said Dealer Rick Wilson.  Our ability to demonstrate operational excellence in all departments and meet the high standards of the President’s Award demonstrates our staff’s commitment to quality and serves as a model for all dealerships. Thanks to all our staff and customers for their exceptional dedication to continuous improvement and to the Toyota brand,” states Rick Wilson, Dealer. “This is the Wilson Way of doing things”.

Wilson Motors was established in 1960 by the Wilson Family and is in a beautiful new facility on Iowa Street. The award winning dealership includes Toyota, Scion, Mercedes-Benz, and Sprinter Vans and now also owns Bellingham’s Wilson Motors Nissan and Nissan Commercial Vehicle Dealership, also on Iowa Street. Wilson Motors is the largest and best selling new and pre-owned dealership in Whatcom County.

Please speak with our trade advisor for more information.